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Pretty in Frida

Gingham is an all-time classic


You have the power to do and be whatever you choose. Designed by a woman to help women everywhere feel beautiful, denise rae’s soft fabric and soothing, hand-screen-printed designs are meant to deepen your sleep, ease your rest, and help you embrace self-love every day. Each set includes an empowering affirmation sewn in with the brand label—because it’s a lot easier to be fearlessly yourself when you feel good inside and out.


Our Favorites

Fearless Peacock

Long Sleeve Pajama set

Zee Zee



Short Sleep Set

Women Owned

Woman Owned

Sustainable Brand

Sustainable Brand

Eco-friendly Packaging

Eco-friendly Packaging

Ethical Manufacturing

Ethical Manufacturing

Join our "I am" Community

denise rae encourages you to find your own, unique "I am" statement - the thing you want to be and believe about yourself. Share it with us using our hashtag #iamdeniserae on Instagram to be featured in our highlight gallery.