The Story Behind denise rae
Hey there! I'm Denise, the dreamer behind denise rae loungewear. Grab a cup of coffee (or wine, I won't judge), and let me tell you a story.
Mom's Words of Wisdom
"I am strong. I am beautiful. I am enough."
These words were my mom's pearl of wisdom for me. She'd repeat them so often, I started to wonder if she thought I had short-term memory loss. But you know what? It worked. Those words sank in deep.
Oh, and her other golden rule? Always wear matching pajamas. Why? "Because you never know who you might meet in your dreams!" (Mom logic at its finest, folks.)
When Life Throws You Curveballs
My mom was an incredible woman – strong, kind, and with a hotline to Jesus that would make the Pope jealous. When she unexpectedly passed away, my world turned upside down. I felt about as strong as a wet noodle, (sometimes I still do!) and my faith was shakier than a Jenga tower in an earthquake.
But here's the thing about grief and pain – sometimes they're secretly life coaches in disguise.
From Corporate Fashion to Cozy Dreams
In a plot twist worthy of a Hallmark movie, I quit my corporate fashion job and birthed denise rae: a loungewear line inspired by my mom and my globetrotting adventures.
Ever noticed how certain things pop up everywhere you go? Like those blue macaws I kept bumping into in New Orleans, Mexico, and Costa Rica. (Seriously, were they following me?) These recurring motifs became the inspiration for one of my prints. Some designs are deeply personal – ask me about them sometime, I love a good story-sharing session.
More Than Just Pretty Pajamas
denise rae isn't just about looking cute while binge-watching your favorite show (though that's definitely a perk). It's about feeling beautiful from the inside out.
Here's a little secret: each denise rae package comes with a surprise "I am" statement sewn into the label. It could be our classic "I am strong, I am beautiful, I am enough," or one of many other empowering phrases. It's like a fortune cookie, but cozier and less cryptic.
Our Mission (Should You Choose to Accept It)
My mission? To weave stories into every thread and turn labels into tiny cheerleaders. I want to encourage women everywhere to practice self-love and believe in their potential – even on days when they'd rather stay in bed with a tub of ice cream.
And because I believe in treating our planet as nicely as we treat ourselves, denise rae is sustainably made from 100% organic cotton, free of harmful chemicals, and packaged in eco-friendly materials. Mother Earth, you're welcome.
A Little Reminder
Some days, I don't feel strong. But I keep saying it anyway, because those two little words – "I am" – are my superpower. And guess what? They're yours too.
denise rae: Woman-owned, designed by a woman, for women who sometimes forget how awesome they are. (And for those who never forget – you go, girl!)
P.S. If you ever see me in mismatched pajamas, don't tell my mom. She might send a strongly worded message via cloud mail.
